Whoppah appoints Gregory Kukolj as Chief Growth Officer
Whoppah, Europe's largest online marketplace for second-hand design, has appointed Gregory Kukolj as Chief Growth Officer effective June 1. Kukolj has held various top international positions at Heineken, Booking.com and Marktplaats.nl, among others, and is considered an authority on e-commerce and marketing.
Whoppah has appointed Gregory Kukolj as Chief Growth Officer effective June 1, adding some 30 years of top-level marketing and e-commerce experience to the leadership of Europe's largest online marketplace for second-hand design. Kukolj comes from Adevinta Benelux, the parent company of Marktplaats.nl, where he was Chief Marketing Officer for more than four years, and earlier held global media and digital marketing roles at Booking.com and Heineken International. At Whoppah his remit runs from marketing and branding to customer service, capital raising and M&A, working partly remotely from Mexico City.
Prior to joining Whoppah, Kukolj was Chief Marketing Officer of Adevinta Benelux (the parent company of Marktplaats.nl) for more than four years. Previously, his positions included Global Media & Precision Marketing Director at Booking.com and Global Head of Media & Digital Marketing at Heineken International. He lives in Mexico City and will fill his role partly remotely.
Why did Whoppah appoint Gregory Kukolj as Chief Growth Officer?
Thomas Bunnik, CEO and co-founder of Whoppah: “With Gregory, we expand the top of our organization with a professional who brings some 30 years of top-level experience. He is an expert in designing, executing and measuring integrated marketing strategies that add significant value to international organizations. Gregory previously led global and complex digital transformation projects at leading multinationals and is considered an authority on e-commerce and consumer behavior, among other topics. He is tremendously creative and has won several prestigious awards for his work. Within Whoppah, he will have a wide range of strategic focus areas: from marketing and branding to customer service, capital raising and M&A. We very much look forward to taking the next step in our international expansion with Gregory.”
Why is Gregory Kukolj joining Whoppah?
“Whoppah is on a meteoric rise in Europe. The combination of an increasing consumer preference for second-hand design, a sophisticated marketing and e-commerce strategy, and an exceptional sense of timing give the company tremendous potential. I am proud to become part of the top team of founders Thomas and Evelien and contribute to Whoppah's qualitative growth,” says Kukolj.
