7 in 10 people are willing to buy used furniture
A recent survey by Panelwizzard commissioned by Whoppah, the marketplace for second-hand interior and art, shows that more and more people are willing to buy second-hand furniture and interior items. In particular, people between the ages of 30 and 39 are the most willing (82.3% women and 77.8% men), while people aged 60 and older are the least willing (70.6% women and 61.9% men).
4 in 10 people have become more willing to buy used furniture and interior items in the past 2 years. Within the 30-39 age group, this has even increased among 5 in 10 people. Thomas Bunnik, CEO Whoppah: “This shows that more and more people are accepting second-hand items and understand the importance of sustainable consumption.”
Price and sustainability main reason The most important reason for men and women to buy second-hand is the lower price (66.6% men and 64.6% women). Sustainability is also an important reason, especially for women between the ages of 30-39 (53%). Adding unique vintage items to the interior is cited by 36.2% of men and 39.3% of women as the main reason.
Second-hand market grows The search volume for used design products in the Netherlands has grown by 762% over the past 4 years, according to research by marktdata.nl. In addition, research firm McKinsey predicts a 35% annual growth of the second-hand market until 2025. Currently, 2% of the world's annual consumer spending on furniture and interiors is secondhand. "Our goal is to increase this to 20% by 2030 partly due to the goal of 1 billion euros in second-hand sales per year. This equates to over 2 million products getting a second life each year and not being thrown away,“ Bunnik said. On Whoppah, the categoryEn armchairs, chairs and sofas are the most popular, followed by tables.
Circular economy desperately needed Thomas Bunnik, CEO Whoppah: "Consumers are becoming increasingly aware of sustainability benefits. This is badly needed to stimulate the circular economy. Research shows that 247 million kilos of interior waste is thrown away in the Netherlands every year. 90% of that is not reused. At the same time, a forest the size of 40 soccer fields is cut down every minute. We must remove the barriers to buying and selling second-hand as much as possible and not continue to live on the puff of the next generation."
The survey was conducted among 1,000 respondents aged 30 and over by research firm Panelwizard.
